In 2002 Green Action established the annual Activism Festival, the first event of its kind in Israel. With the emergence of a growing social change movement in Israel and the occupied territories, it became necessary to create a safe platform where all social justice and environmental groups could come together and speak freely about projects, ideas, and plans to make Israel and the occupied territories a healthy, just society for all. The organizations participating in the festival clearly reject the current situation in Israel and the occupied Palestinian territories, and actively work to create a society based on the ideals of equality, peace, and environmental sustainability. The festival has four main goals it wishes to achieve, which include:

1) The creation of a broad environmental and social justice network between the multiple organizations in Israel and the occupied territories.

2) The promotion of peaceful direct action solutions to the various problems facing Israel and the larger world.

3) The education of the festivals participants on various national and international environmental and social-justice issues.

4) The creation of a joint agenda between the participating organizations.

The festival has truly fulfilled its goals of bridging the gaps between the many different organizations here, which has led to a broad social change network. These various organizations now see, that although their objectives may be quite different their struggles are strikingly similar. This new network works year round to materialize the changes they wish to see in Israeli and Palestinian culture. The unification between different groups has led to a joint agenda which denounces the privatization of institutions, land, services, and ideas. The educational goals of the festival are achieved by numerous workshops with topics ranging from globalization, racism, and fair trade to sustainable technologies, and non-violent direct action.

Green Action has played a very unique role within the festival. With the help of Green-Peace, Green Action has ensured that the infrastructure of the festival is entirely sustainable. The is achieved by using all the existing resources found at the site, and by the implementation of sustainable technologies. Every year Green Action leads workshops dealing with issues such as militarism and the environment, fair trade and foreign workers, and water recycling. Green Action is involved in every aspect of the festival, from inviting international speakers, to organizing buses, we ensure that almost every detail of the festival is taken care of and runs smoothly. Our participation in the festival has been nothing less then amazing and we look forward to partaking in the festivals yet to come.

The rise of a consumerist culture imposes a value system that measures the goodness of a person not by their character, their ideas, and their relationships to others, but by their possessions and their ability to acquire more. Advertisements feed consumerist culture by making the general public feel as though they need to buy more in order to be happy individuals accepted by society. The life of most products advertised is generally very short, in order that we continue to buy more. The accumulation of products we simply don’t need, crowd our space, our minds, and make us feel as though we are inadequate unless we keep on acquiring. Consumerism and advertising not only affects our minds, but they effect the environment as well. The alarming rate that most Israelis consume at contributes to pollution, a global economy where the rich get richer, and the poor get poorer, and the taping of the earth's natural resources. Green Action is working hard to educate and empower Israeli citizens of the effects advertisements and consumerism have on our lives and the health of the environment. Green Action is an active member of a sustainable development coalition, that works closely with the government. Its role within the coalition is to work on consumerist culture and research the effects in has on the general public.
Within Green Actions youth project are various educational activities centered around consumerism and advertisements. One such, is an activity book for youth, that contains useful guides to various activities that promote alternatives to consumerism.
We have a campaign against advertising, which uses billboards as the main platform to educate consumers of the effects advertisements have on our society. The campaign recently held a photography contest of various billboards that hurt the public domain.
Green Action publicly promotes the buy nothing day, and t.v. turn off week.
We will continue working hard to educate the public of the effects advertisements and consumerism have on our lives.

Green Actions youth project created in 1999, is central to our core values, and many of our activities. The creation of the youth project has enabled us to achieve many of our goals simultaneously. The project was created as a means to give recent high school graduates an alternative way to serve their country through peace promoting activities, rather then standard military service. Each year 10 volunteers are carefully chosen to live together and spend one full year of active educational and voluntary service to environmental and social justice issues.
The activities of the participants vary. Each volunteer leads a youth group and conducts various educational activities with them dealing with environmental and social justice issues. Some of these activities include seminars, demonstrations, petitioning, and performances, which effectively give these youth groups the tools necessary to become mobilized around specific issues while gaining a higher consciousness of various socio-ecological issues. Previously Green Actions youth project volunteers have led activities focused on issues such as the conservation of Israeli beaches, globalization, the growth of socieo-economic gaps, and opposition to road 6.
In addition to the youth outreach project, each volunteer works on a focused project with another social-justice organization. Some of these partner organizations include The Mizrachi Democratic Rainbow, Mahapach, Doctors for human rights, and Shachar. The youth volunteers are free to partake in Green Actions ongoing projects, and to create innovative projects that strengthen the organization, and the environmental and social justice movement as a whole. In the past volunteers have led street performances, created educational books, conducted workshops, and help build the Activism Festivals infrastructure. The volunteers in the youth project play a central role in almost all of Green Actions activities.

Green Action, a unique non-profit organization was created in 1994 with the aim of promoting socio-ecological change through direct non-violent action, community service, and youth empowerment. The organization firmly believes there is no environmental justice, without social justice first; therefore many of its activities are centered around social issues.

Green Action believes that Israel's social and environmental problems arise from government, and corporations, who put their own self interest before the needs of Israeli citizens and the natural environment thus creating a situation where unemployment, racism, inequality, and environmental damages are high, while equality and environmental sustainability remain low. These authoritative entities promote the privatization of services, institutions, land and ideas while ignoring and in some cases abandoning the needs of the public and the needs of the environment. It is our goal to educate and mobilize the public around these injustices, while influencing the authoritative factions to take the necessary measures to protect the public and the environment.

Environmental and social sustainability is a high priority for Green Action. We actively promote activities that work to protect and renew the earth's natural resources and disadvantaged communities. Green Action firmly believes that the use of environmental-friendly technologies is a method to help sustain environmental integrity, while empowerment and education work to strengthen and assist disadvantaged communities.

Green Action uses protest and education to raise public awareness of socio-ecological issues. We at Green Action, promote non-violent direct action, to influence authoritative factions, and to involve the public. The use of petitioning, demonstrating, and publicly performing are commonly implemented into our activities. Many of our activities have received positive media attention, which in turn raises public awareness of specific issues. We believe education is the necessary first step towards empowerment; therefore we conduct seminars, lectures, and workshops focusing on various issues.

We at Green Action, stand strong in the belief that every individual has the power to effect the environment and those around them. We encourage people to live sustainably, and become fully engaged in activities that will work to strengthen their communities and the health of the earth. We encourage people, to not just talk, but to act. Green Action can serve as a support for those who are active or wish to become active in social and environmental change.